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Quick links:
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Original Email
Results from Original Email

Split Test Email 1
Results from Split Test Email 1

Split Test Email 2
Results from Split Test Email 2




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== ORIGINAL EMAIL ==
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(Sent to BizTools Brief members)

Okay, I'm supposed to be going out the door right now, 
so this is going to be a FAST one . . .

There's been a lot of talk lately about letting people
"name their own price" for your products or services.

Some people have had great success with this method, 
and I'd like to try a little experiment to see how
effective it is.

So YOU will benefit by getting one of my products for
whatever price YOU think it's worth!

Okay, there are two products I'm going to try this with
for a very limited time. Only the first 50 people will
get in -- after that, these pages come down.

The first product is my "Business Toolchest". I released
this a couple of years ago, so some of the links don't
work anymore, but overall it's still an excellent 
resource. 

You can read about it here:

http://www.businesstoolchest.com

My current "fixed price" is $29.95, but if you want it, 
you can name your own price on this page:

https://paulgalloway.com/payment.html

Just stick in the price you want (not less than $5.00 please!)
and it's yours to download . . .

The second product is the ad-supported version of my new
"Tell a Friend Pro" software. I currently sell this for $39,
but right now you can name your own price (must be $5 or more)
by going to this page:

https://paulgalloway.com/cgi-bin/sgx2/shop.cgi?page=purchase_TPROVARPR.html

(Note that the "Co-Reg Master" bonus is not included in the 
"name your own price" deal -- I have to pay a fixed amount
per license for that bonus and can't risk LOSING money on
these orders . . .)

Remember, only the first 50 people can take advantage of this
"name your own price" experiment -- after that I'm taking down
the above pages . . .

I'll let you know the results of this experiment next week, plus
I'll have some other good stuff for you! :o)

Best,

Paul


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== Results of Original Email ==
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== Delivered to: 4536
== Orders: 10
== Revenue: 70.00
== Effective CPM: $15.45
==
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== EMAIL #1 ==
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Subject: Name your own price experiment

There's been a lot of talk lately about letting people
"name their own price" for your products or services.

Some businesses have had great success with this method, 
and we'd like to try a little experiment to see how
effective it is.

YOU will benefit by getting a high quality business
resource guide for whatever price YOU think it's worth!

We're going to try this for a very limited time. Only 
the first 250 people will get in -- after that, these 
pages come down.

The "name your own price" product is Paul Galloway's
"Business Toolchest" -- it's a 299 page professional
quality resource guide for business owners.

You can read about it here:

http://www.businesstoolchest.com

The current "fixed price" is $29.95, but if you want it, click here to name your own price.

If you want to use PayPal, click here to name your own price.

Just stick in the price you want (not less than $5.00 please!)
and it's yours to download . . .

Remember, only the first 250 people can take advantage of 
this "name your own price" experiment -- after that we're 
taking down the above pages . . .

This email is being sent to 80,000 people who have an
interest in online business, so we may reach our 250
order limit very quickly -- so if you want to name your
own price, do it now!

Best,

Paul


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== Results of Email #1 ==
=========================
==
== Delivered to: 55,542
== Opened by: 9228 (16.6%) 
== Clickthroughs to Description Page: 89
== Clickthroughs to Order Page: 56
== Clickthroughs to PayPal Page: 36
== Orders: 8
== Revenue: 55.00
== Effective CPM: $0.99
==
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== EMAIL #2 ==
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Subject: Name your own price experiment

If you're one of the first 250 to respond to this email,
you can name YOUR OWN price for a business resource 
we usually sell for $29.95 . . .

This is a marketing test, and only the first 250
people can name their own price . . . after that, you'll
have to pay the full $29.95 price.

The "name your own price" product is Paul Galloway's
"Business Toolchest" -- it's a 299 page professional
quality resource guide for business owners.

You can read about it here:

http://www.businesstoolchest.com

The current "fixed price" is $29.95, but if you want it, click here to name your own price.

If you want to use PayPal, click here to name your own price.

Just enter the price you want (not less than $5.00 please!)
and it's yours to download . . .

Remember, only the first 250 people can take advantage of 
this "name your own price" experiment -- after that you
will have to pay the full price.

This email is being sent to 80,000 people who have an
interest in online business, so we may reach our 250
order limit very quickly -- so if you want to name your
own price, do it now!

Best,

Paul

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== Results of Email #2 ==
=========================
==
== Delivered to: 40374
== Opened by: 4700 (11.60%) 
== Clickthroughs to Description Page: 97
== Clickthroughs to Order Page: 32
== Clickthroughs to PayPal Page: 30
== Orders: 26
== Revenue: 141.00
== Effective CPM: 3.49
==
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